In Episode 128 of the “Best Coach Ever Podcast,” we dive into the juicy benefits of embracing the summer slowdown for both personal well-being and business growth. Fresh from a six-week hiatus, I dish on how taking a break in July—a notoriously slow month for online sales and social media—was a game-changer. Coaches, it may be time to hit pause for a moment and recharge so you can crush it when fall starts.
The episode's main event? The power of personal branding. We spill the tea on why personal branding is your secret weapon. It's about crafting a public identity that screams your image, story, and place in the community. By dropping personal anecdotes, flaunting your values, and showcasing your unique traits, you can connect with your audience on a whole new level. Too many coaches miss the mark, ending up with content that's super flat.
But fear not, I am here with practical tips to spice up your personal brand. Think identifying your lifestyle pillars and weaving in your personal stories and values into your content. It's all about embracing your quirks and sharing more of the real you online to build a loyal, engaged fanbase. Wrapping up, we serve up actionable advice on developing your personal brand with a side of sass, reminding you that being genuine and intentional is the name of the game. Stand out from the crowd, attract the right clients, and make the most of the summer slowdown for long-term success.
In this episode, I cover:
- The Summer Slowdown 0:00 – 5:00
-Introduction and welcome back after a six-week break.
-Explanation of the typical summer slowdown in online sales and social media engagement.
- The Importance of Taking a Break 5:01 – 12:30
-Personal experience of taking a break in July and its benefits.
0Discussing the importance of stepping back to avoid burnout and return with renewed energy and creativity.
- Personal Branding: The Secret Sauce to Success 12:31 – 20:00
-Definition and importance of personal branding in online coaching.
-How personal branding involves creating a public identity through image, story, and community position.
- Showcasing Your Personality 20:01 – 28:00
-Common mistakes coaches make by not showcasing their personality.
-The impact of authentic and relatable content on audience engagement.
- Practical Tips for Building a Strong Personal Brand 28:01 – 36:00
-Identifying lifestyle pillars and integrating personal stories and values into content.
-Embracing unique qualities and sharing more about oneself online.
- Actionable Advice for Developing a Personal Brand 36:01 – 42:00
-Steps to start developing a personal brand and the importance of being genuine and intentional.
-Recap and motivational closing remarks to inspire coaches to enhance their online presence.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
