In Episode 131 of the “Best Coach Ever” podcast, we dive into the all-too-common mistake that online health and fitness coaches are making on social media in 2024. First off, I can't stress enough how crucial it is to keep up with these shifts. What worked last year? Ancient history. If you're not constantly evolving, you're already behind.
Next, let's talk about that “friend zone” vibe some of you are guilty of. Sure, being friendly is great, but if you’re not showing up as the leader and expert you are, you're missing the mark. People aren't looking to hire their fitness bestie—they want someone who knows their stuff and isn't afraid to show it.
And while we're at it, can we please retire the tired, salesy content that screams 2019? Your audience is bored, and frankly, so are you. It’s time to mix things up, keep them engaged, and show that you’re not just here to sell—you’re here to make an impact.
Despite the saturation in the coaching industry, there’s still room for you to shine if you play it smart. So, ditch the copycat strategies, get bold with your content, and remember that with the right approach, you’re unstoppable. And hey, if you’re still struggling, you know where to find me. Let’s keep pushing forward together.
In this episode, I cover:
- Introduction [0:00-5:39]
– Discusses the challenges of staying focused and how it impacts daily tasks.
– Mistakes that fitness coaches are making on social media.
- The Ever-Changing Nature of Social Media: [5:30 – 10:44]
– Insights into how social media trends evolve rapidly & why old strategies may no longer work.
– Advice on staying ahead by observing your own behavior on social media.
- Common Mistake #1: Lack of a Strong Personal Brand [10:45 – 21:59]
– Importance of developing a personal brand beyond just business content.
– Examples of how I integrate my personality into my social media to connect with my audience.
- Common Mistake #2: Too Much “Friend Zone” Energy [22:00 – 32:29]
– How you can unintentionally position yourself as a friend rather than an authoritative leader.
– Tips for projecting confidence and authority on social media.
- Common Mistake #3: Over-Reliance on Pain Point Content [32:30 – 41:14]
– Critique of the repetitive “pain point” content style many coaches use.
– Importance of variety and complexity in content to keep the audience engaged.
- Common Mistake #4: Copying Other Coaches Without a Personalized Strategy [41:15 – 47:45]
– The pitfalls of mimicking other coaches' content without understanding the underlying strategy.
– The need for a unique and tailored content strategy to stand out in a saturated market.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
