Why Posting About Your Coaching Isn’t Working Anymore (Do This Instead!)

In Episode 147 of the Best Coach Ever podcast, we’re keeping it real about why simply posting about your coaching on Instagram isn’t cutting it anymore. The game has changed, and if you’ve been wondering why your DMs aren’t blowing up with client applications, you’re not alone. With more coaches in the industry, savvier buyers, and an algorithm that’s stingier than ever, just showing up on your feed isn’t enough to consistently book clients.

This episode breaks down the three key things you must be doing beyond just posting: increasing your visibility, creating real engagement with your audience, and actively selling in a way that feels good (no cringe DMs required). We’re ditching outdated strategies and diving into what actually moves the needle in today’s coaching space.

If you’re ready to stop waiting for the algorithm to save you and start taking real action to get more clients, this episode is packed with practical, no-BS strategies to help you stand out, build trust, and make more sales.

In this episode, we cover:

1) Why Posting Alone Doesn’t Work Anymore [0:00 – 8:36]

-How the coaching industry has changed, making content less effective for lead generation.

-The rise in competition, algorithm shifts, & buyer skepticism that make booking clients harder.

2) The First Fix: Get More Visible [8:37 – 20:04]

-Why relying on Instagram alone is a risky move for growing your audience.

-Strategies to proactively increase visibility, from networking to collaborations and beyond.

3) The Second Fix: Create More Engagement [20:05 – 30:12]

-Why potential clients need to feel connected before they buy.

-How to spark conversations, build trust, & become the coach your audience wants to work with.

4) The Third Fix: Actively Sell (Without Being Pushy) [30:13 – 40:01]

-Why subtle CTAs at the bottom of posts aren’t enough.

-Ways to create natural, effective sales conversations that don’t feel sleazy.

5) Making Sales a Habit, Not a Struggle [40:02 – End]

-How to make these strategies second nature so sales never feel forced.

-A sneak peek at the upcoming 30-Day Sales Sprint to help you put these strategies into action.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://wcmprogram.com